What are people doing when they stare into their mobile phones while sitting at a coffee shop or walking down the street? Chances are they’re checking their various social media accounts such as: Now, you need to shift your mindset to mobile for making that memory instead. Your marketing plan should be geared toward creating a memory for audiences in order to build brand recognition. The UI/UX mobile experience – user interface (UI) refers to the usable items on a page, like buttons UX stands for user experience.Mobile designs that create a personal connection,.You already know how many rely on mobile devices, so offer them: The user experience defines your brand, no matter what device people are searching on. Your goal through UEO is to make an impact – preferably a positive one – so your company’s website and marketing campaigns are memorable. Internet viewers are flooded with information, almost to the point of mental saturation. You are probably familiar with SEO, but what about UEO? User experience optimization really counts today. Because User Experience Optimization is the New Black No matter what your target audience niche, it is safe to assume that they rely on mobile for just about everything. It is impossible to ignore the impact mobile technology has on every market, whether you target B2B or B2C. The Pew Research Center states that 95 percent of Americans own some type of mobile phone – and most of them access the internet with it. There is a reason Google considers mobile important. Building a brand requires creating a presence that reaches as many people as possible in all the viable channels. Unless your business sells only to octogenarians, then your target audience is probably using mobile. AMPs also show up on Google carousels, providing you with even more internet visibility. When they see the lightning bolt, they know the pages load fast and use less data. Google appears to give even more brownie points to websites that use AMP coding, including providing them with an icon that stands out to mobile users. Just this one small adjustment allows your page to load four times faster without burning up the viewer’s data stream. Put simply, AMP is a type of HTML coding that allows pages to load quickly on a mobile device. The trick to staying ahead of the competition is constantly making adjustments to SEO and, today, that means accelerated mobile pages (AMP). Maximizing the company’s SEO means paying attention to Google ranking factors, including mobile friendliness. With this change, Google responded to the demands of its users by recognizing that more than half their traffic comes via mobile searches. The new algorithm favors websites that interact well with mobile devices. There was a time when Google merely suggested you make sites mobile-friendly, but that changed with the algorithm update in 2015 called, appropriately, Mobilegeddon. Because Google is Not Asking Nicely Anymore So, let’s review–why does mobile need to be a priority for your business? 1. They’re the ones who buy online, bank online and search online. To really excel in this market, you have to offer perks like pages that load faster and do more for those millions of potential customers who live with a smartphone or tablet in one hand. Just to get you started, we’ve come up with these top 6 reasons to make it mobile and stay user-friendly.īusinesses that want their websites to rank well in organic searches need to pierce the mobile envelope, but what does that mean exactly? It’s not enough to create pages that fit on those tiny mobile screens. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. In other words, mobile matters in most industries. Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data.
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